To run your small business, must take care of even the smallest of details. This applies to every aspect, from hiring the right candidates and retaining employees to focusing on customer service and utilizing technology to manage projects better. The goal is to stay disciplined when making business decisions. As most business experts say, it’s essential to be agile; however, it is equally important to stay the course. So, how do you balance the two?
Here some best practices that almost all successful small businesses follow.
Hiring Right. Though it may sound obvious, many businesses die an untimely death because they lack discipline; they bring in the people who lack vision, talent, or temperament the position requires. Remember, outstanding organizations are backed by outstanding people and your people are indeed the backbone of the company.
Often employers hire people who are confident, fluent, and talk the best, especially when hiring for leadership positions. Unfortunately, there are numerous examples of such confident employees falling short of real talent when it comes to their work.
It is the character of the candidate you need to take into consideration; people with classic virtues like courage, integrity, honesty, wisdom, and love are the better option than someone who can externally impress.
Systems should be More Humane: Businesses that have systems designed with people in mind are more successful in attracting key talents and retaining them. Micro-managing, on the other hand, is a productivity killer in a business environment. You need to motivate your employees so that they take initiative and ownership; this happens when you treat them more humanely.
Instead of commanding and controlling, managers should lead through example and take opinion/feedback of the team members into account when making decisions. When you constantly tell people what to do, it actually becomes habitual; they begin to wait for direction them every time. They never take the initiative to do something new or out-of-the-box.
Focus on Your Customers: Many businesses think that defining their niche market and crafting a strategic marketing plan to reach said market is all they need to be successful. But this is far from the truth. You should dare to be different, especially in regards to customer service, to win them over.
In this digital era, we are all connected. Just as bad deeds rarely stay hidden, your good work will spread through social media channels, earning you valuable word-of-mouth marketing.
So the next time a customer has a problem or a complaint, be genuine in your approach to help them; resolving it in the shortest possible time while making them as happy as you possibly can.
Leveraging Technology: Small businesses often lack the resources to implement highly sophisticated technologies in their daily operations. However, it is indeed possible to use technology to automate certain areas of a business. This saves both time and money by freeing employees from mundane and unproductive tasks; instead, they can focus on being more productive, and accomplishing core business goals.
Inventory management is one such example where technology can help you become more productive and efficient. Inventory or ERP software not only helps you to deal with inaccuracies, delayed customer orders, and high return processing costs, but also helps you gravitate toward better quality control, stock control, and cycle counting.
Growing a small business and staying profitable is not an easy job. However, with these practices, you can come closer to aligning your core operations with your business objectives.